NetSenseOnline

It has various names. Some know it as: text message marketing. Some call it sms. Some people are seeking it under the search phrase: text message marketing providers or, text message marketing programs or text message marketing systems or text message marketing companies or mobile marketing or text message alerts.  But, one thing is certain: when searching for your text message marketing company you’re going to get anywhere from 200,000 to 8,190,000 results and no one has an unlimited text message marketing plan. All of those companies will lock you into a “monthly plan” that has send out limits or, you’ll be charged a hefty fee for unlimited text messaging and thinking: “It is what it is.” When in all actuality … It isn’t!

In order to do text message marketing properly you need to have in place a text message marketing/promotional plan. Let me explain briefly: If you’re a sandwich shop that typically has a great lunch crowd, more than likely you have in place a “daily” sandwich special. On the “low end” of your clientele, let’s suppose, you have 100 people. Let’s say out of those 100 people that 25 people signed up to receive your text message offers. You – as the sandwich shop marketeer – notify your subscribed clients. Unfortunately, you “thought” 100 text messages a month would suffice – and – after doing some calculations (just keeping your subscriber limit low) sending only 100 messages would actually translate into allowing you to send each of your subscribed clients 4-text messages a month.  If you exceed your “message” limit you will incur a per text message charge for each text message sent.

When it comes to marketing via text message marketing – and in order to do it properly – you need to be plugged into experts in this field. Text message marketing is not a “one size fits all” type of promotional tool. It is a tool that you should have the ability to actually speak with an expert in the industry to see IF the program could benefit you. Furthermore, your program should be customized specifically for your business prior to implementing. Lastly, you don’t want, nor need to worry about exceeding your text message marketing limit when doing this type of promotion.

What I found interesting (according to the NY Times business guide), they believe the choice comes down to how much you want to spend and what you need your text-messaging service to do. They also suggest that the simplest and cheapest option is to hire the text-messaging equivalent of the old *Valpak mailings. Which is the worst advice that I have ever seen on this topic EVER! What ever you do – do NOT go that route!!

If you’re looking for an all inclusive text message marketing system – with real people who will take you by the hand – look no further. It’s here and you’ll learn from the pioneering experts exactly how your business should put this powerful marketing system in place correctly. For more information (and no obligation) contact us by clicking here.

*Yes! ValuePak and your local cable company (and others) is getting into the “text message marketing arena”.  What ever you do DON’T go that route. I will soon have an article about the hazards of contracting [text message marketing] work out very soon.